THE STORY OF OUR EXPERIENCE.

We launched Feisty Brown in 2017 with a solid mix of experience, spirit, and determination.

We believe that all graphic design is the opportunity to tell a story by turning it into an experience for the audience. We also believe that the strength of an organization’s identity comes from an equal commitment to the quality of both internal and external communications.

Taking the lead from our clients, we understand that organizations of all sizes often need guidance in creating a unified voice and they need effective settings developed in which to use it.  We help our clients identify their voices and tell their stories in the most engaging ways possible, regardless of audience.

Our principals have over 30 years of experience working with recognizable American and global organizations like American Express, Capital One, Johnson & Johnson, the International Monetary Fund, New York Life, IBM, and the Irish Independent.
Contact us
contact@feistybrown.com
518 217 2026
OUR TEAM
Julie Fels

Content Director

"I love looking at the progression of concepts we've developed for our clients. They tell the hidden story about how Theo and I work, coming at our clients' work from different angles, expanding ideas, until we find just the right solution that rings true."

Julie Fels is Feisty Brown’s content director and lead writer. Julie also manages the business side of the studio, creating project proposals and plans, bringing in talent for each project, setting schedules, and, most importantly, making sure that the lines of communication stay open and that the project stays on time, within budget, and maintains the high quality our clients expect.

Previously, Julie was the studio and project manager for Theo & Sebastian and has managed projects for the Irish Independent News Group, the Voice of America, Johnson & Johnson, and the International Monetary Fund.

With a background in public libraries, Julie understands the importance of building community and creating a dialogue with the many personalities it encompasses.

Julie has an MLS from SUNY Albany and a BA in literature from Bard College.

julie@feistybrown.com

Theo Fels

CREATIVE Director

"I’ve always believed that a successful design delivers the power to remember content long after you’ve moved on to the next thing."

Theo was born in Los Angeles to a family caught up in the LA art scene of the 70s and 80s. Influenced by that era's vibrant combination of fine arts and graphic design, Theo’s approach to design is inspired and conscious, superseding the mechanical. He now designs media and websites for prominent news, corporate, and media/entertainment clients.

His most current work includes ongoing corporate communications for Capital One, the International Monetary Fund, and Johnson & Johnson, as well as news design for Singapore Today.

A seasoned news designer, Theo directed the print and online redesigns of The Hollywood Reporter and the online redesign of the Independent newspapers in Belfast, Ireland, and England, washingtonpost/local.com, and flypmedia.com. He also redesigned chron‌.com, the website of the Houston Chronicle, as well as Rumbo and La Voz, both high-end Spanish-language newspapers.

Theo oversees all design projects for Feisty Brown. He was a partner in the design studio Theo & Sebastian prior to Feisty Brown. His 25+ years of experience gives him a unique perspective on the management and direction of design projects.

Theo holds bachelor’s degrees in Art and Art History from the University of California, Santa Cruz.

theo@feistybrown.com

THE STORY OF OUR EXPERIENCE.

We launched Feisty Brown in 2017 with a solid mix of experience, spirit, and determination.

We believe that all graphic design is the opportunity to tell a story by turning it into an experience for the audience. We also believe that the strength of an organization’s identity comes from an equal commitment to the quality of both internal and external communications.

Taking the lead from our clients, we understand that organizations of all sizes often need guidance in creating a unified voice and they need effective settings developed in which to use it.  We help our clients identify their voices and tell their stories in the most engaging ways possible, regardless of audience.

Our principals have over 30 years of experience working with recognizable American and global organizations like American Express, Capital One, Johnson & Johnson, the International Monetary Fund, New York Life, IBM, and the Irish Independent.
Contact us
contact@feistybrown.com
518 217 2026
Julie Fels

Content Director

"I love looking at the progression of concepts we've developed for our clients. They tell the hidden story about how Theo and I work, coming at our clients' work from different angles, expanding ideas, until we find just the right solution that rings true."

Julie Fels is Feisty Brown’s content director and lead writer. Julie manages the business side of the studio, creating project proposals and plans, bringing in talent for each project, setting schedules, and, most importantly, making sure that the lines of communication stay open and that the project stays on time, within budget, and maintains the high quality our clients expect.

Julie was the studio and project manager for Theo & Sebastian for over five years and has managed projects for the Irish Independent News Group, the Voice of America, Johnson & Johnson, and the International Monetary Fund.

With a background in public libraries, Julie understands the importance of building community and creating a dialogue with the many personalities it encompasses.

Julie has an MLS from SUNY Albany and a BA in literature from Bard College.

julie@feistybrown.com

Theo Fels

CREATIVE Director

"I’ve always believed that a successful design delivers the power to remember content long after you’ve moved on to the next thing."

Theo was born in Los Angeles to a family caught up in the LA art scene of the 70s and 80s. Influenced by that era's vibrant combination of fine arts and graphic design, Theo’s approach to design is inspired and conscious, superseding the mechanical. He now designs media and websites for prominent news, corporate, and media/entertainment clients.

His most current work includes ongoing corporate communications for Capital One, the International Monetary Fund, and Johnson & Johnson, as well as news design for Singapore Today.

A seasoned news designer, Theo directed the print and online redesigns of The Hollywood Reporter and the online redesign of the Independent newspapers in Belfast, Ireland, and England, washingtonpost/local.com, and flypmedia.com. He also redesigned chron‌.com, the website of the Houston Chronicle, as well as Rumbo and La Voz, both high-end Spanish-language newspapers.

Theo oversees all design projects for Feisty Brown. He was a partner in the design studio Theo & Sebastian prior to Feisty Brown. His 25+ years of experience gives him a unique perspective on the management and direction of design projects.

Theo holds bachelor’s degrees in Art and Art History from the University of California, Santa Cruz.

theo@feistybrown.com

KATIE DIDUCH

Designer



Katie is a UI/UX, accessibility, and print designer who balances her drive and passion with honesty and the ability to have fun. Her portfolio includes design ranging from logos to catalogs, single brochures to campaign collateral, animated banner ads to large scale websites, style guides to design systems, environmental graphics to social media, etc.

Katie is most passionate about working for clients whose goals impact social good. Her conviction for web accessibility drives her to design user interfaces that meet design and functionality conformance with WCAG 2.0/1 (Web Content Accessibility Guidelines). She creates design solutions that allow for the best possible user experience for people with visual, motor, auditory, speech, or cognitive disabilities, which in turn creates a better user experience for all. Her broad accessibility knowledge also aids her in reviewing sites' accessibility conformance in terms of content and development.

Katie studied design at Sage College of Albany and Pratt in Brooklyn NY.

ERIN RUPNICK

Designer



Erin Rupnick is a graphic designer specializing in branding and print design. Erin’s passion is partnering with clients to deliver innovative brand development, print communications, and website design.

Erin has worked with Zone 5, an award-winning communications agency in Albany, New York and also held freelance positions with Newkirk Products, Inc. and Association Development Group. These experiences provided depth to her portfolio, and opportunities to develop educational pieces, seminar and event marketing, and design for financial institutions. She's an expert organizer–visually organizing ideas, arranging timelines and schedules, and composing layouts that are beautiful AND functional.

Erin earned her Bachelor of Fine Arts at SUNY Oswego.

CANTILEVER

Development Partner

Cantilever, Feisty Brown’s development partner, develops websites with care, and it shows. They create innovative and user-friendly projects for clients from the Fortune 50 (IBM, Amex) to academia (NYU, Northeastern Law), startups (Flatiron School), publishing (Esquire Magazine) and the nonprofit world (American Bible Society, International Monetary Fund). They obsess, ask the hard questions, and seek the truth.

Cantilever’s philosophy is “Digital Hospitality” — the belief that websites are spaces people inhabit, not billboards to be glanced at from a distance.


INTEGRAL COMMUNICATIONS

Strategic Partner


Founded by Ethan McCarty, Integral Communications Group works with Feisty Brown to engage, align, inspire and activate employees on behalf of our clients' organizations.

Integral's consultants bring a wide range of experience working with internationally recognized brands such as Bloomberg, IBM, MetLife, Levi's, Amex, Nokia, Bristol-Myers, McKinsey & Company, Mercer, Warner, Sharp Electronics Corporation, EY, Genpact, and more.

Feisty Brown partners with Integral to provide:

  • Comprehensive, combined qualitative and quantitative assessments of employee digital experience touchpoints, mapping out where and how to raise the bar to consumer-levels
  • Analysis of existing content strategies and development of new editorial systems that are strong, flexible, and improve communication
  • Evaluation of employee “influence” across social media platforms and development of authentic activation strategies

KATIE DIDUCH

Designer



Katie is a UI/UX, accessibility, and print designer who balances her drive and passion with honesty and the ability to have fun. Her portfolio includes design ranging from logos to catalogs, single brochures to campaign collateral, animated banner ads to large scale websites, style guides to design systems, environmental graphics to social media, etc.

Katie is most passionate about working for clients whose goals impact social good. Her conviction for web accessibility drives her to design user interfaces that meet design and functionality conformance with WCAG 2.0/1 (Web Content Accessibility Guidelines). She creates design solutions that allow for the best possible user experience for people with visual, motor, auditory, speech, or cognitive disabilities, which in turn creates a better user experience for all. Her broad accessibility knowledge also aids her in reviewing sites' accessibility conformance in terms of content and development.

Katie studied design at Sage College of Albany and Pratt in Brooklyn NY.

ERIN RUPNICK

Designer



Erin Rupnick is a graphic designer specializing in branding and print design. In addition to her work with Feisty Brown, she has been principal designer at Erin Rupnick Designs for more than a decade. Erin’s passion is partnering with clients to deliver innovative brand development, print communications, and website design.

Erin has worked with Zone 5, an award-winning communications agency in Albany, New York and also held freelance positions with Newkirk Products, Inc. and Association Development Group. These experiences provided depth to her portfolio, and opportunities to develop educational pieces, seminar and event marketing, and design for financial institutions. She's an expert organizer–visually organizing ideas, arranging timelines and schedules, and composing layouts that are beautiful AND functional.

Erin earned her Bachelor of Fine Arts at SUNY Oswego.

CANTILEVER

Development Partner

Cantilever, Feisty Brown’s development partner, develops websites with care, and it shows. They create innovative and user-friendly projects for clients from the Fortune 50 (IBM, Amex) to academia (NYU, Northeastern Law), startups (Flatiron School), publishing (Esquire Magazine) and the nonprofit world (American Bible Society, International Monetary Fund). They obsess, ask the hard questions, and seek the truth.

Cantilever’s philosophy is “Digital Hospitality” — the belief that websites are spaces people inhabit, not billboards to be glanced at from a distance.


INTEGRAL COMMUNICATIONS

Strategic Consulting


Founded by Ethan McCarty, Integral Communications Group works with Feisty Brown to engage, align, inspire and activate employees on behalf of our clients' organizations.

Integral's consultants bring a wide range of experience working with internationally recognized brands such as Bloomberg, IBM, MetLife, Levi's, Amex, Nokia, Bristol-Myers, McKinsey & Company, Mercer, Warner, Sharp Electronics Corporation, EY, Genpact, and more.

Feisty Brown partners with Integral to provide:

  • Comprehensive, combined qualitative and quantitative assessments of employee digital experience touchpoints, mapping out where and how to raise the bar to consumer-levels
  • Analysis of existing content strategies and development of new editorial systems that are strong, flexible, and improve communication
  • Evaluation of employee “influence” across social media platforms and development of authentic activation strategies

Contact us
contact@feistybrown.com
518 567 9421