WHO WORKS HERE

A New Studio with 30 Years of Experience.

We launched Feisty Brown in 2017 with the right mix of experience, spirit, and determination to carry out a brave aspiration: to redefine graphic design to encompass narrative. We believe that all graphic design is the opportunity to tell a story by turning it into an experience for the audience. Taking the lead from our clients, we understand that organizations of all sizes often need guidance in creating a unified voice and they need effective settings developed in which to use it.  We immerse ourselves in our clients' cultures to help them identify their voice and tell their stories in the most engaging ways possible, regardless of audience.

JULIE FELS

Content Director

I love looking at the progression of concepts we've developed for our clients. They tell the hidden story about how Theo and I work, coming at our clients' work from different angles, expanding ideas, until we find just the right solution that rings true."

 

Julie Fels is Feisty Brown’s content director and lead writer. Julie manages the business side of the studio, creating project proposals and plans, bringing in talent for each project, setting schedules, and, most importantly, making sure that the lines of communication stay open and that the project stays on time, within budget, and maintains the high quality our clients expect.

Julie was the studio and project manager for Theo & Sebastian for over five years and has managed projects for the Irish Independent News Group, the Voice of America, American Express, Johnson & Johnson, and the International Monetary Fund.

Her interest in communications and graphic design developed early in her career as the director the Kinderhook Memorial Library. There she led the library through a communications overhaul, redesigning and developing the library’s website and monthly print publication, and implementing a digital newsletter and social media presence. As director, Julie was also responsible for the library’s budgeting and expenditures, facility management, policy development, and employee management.

Julie has an MLS from SUNY Albany and a BA in literature from Bard College.

julie@feistybrown.com

 

THEO FELS

Creative Director

I’ve always believed that a successful design delivers the power to remember content long after you’ve moved on to the next thing."

 

Theo was born in Los Angeles to a family caught up in the LA art scene of the 70s and 80s. Influenced by that era's vibrant combination of fine arts and graphic design, Theo’s approach to design is inspired and conscious, superseding the mechanical. He now designs media and websites for prominent news, corporate, and media/entertainment clients.

His most current work includes ongoing corporate communications for American Express, the International Monetary Fund, and Johnson & Johnson, as well as news design for Singapore Today.

A seasoned news designer, Theo directed the print and online redesigns of The Hollywood Reporter and the online redesign of the Independent newspapers in Belfast, Ireland, and England, washingtonpost/local.com, and flypmedia.com. He also redesigned chron‌.com, the website of the Houston Chronicle, as well as Rumbo and La Voz, both high-end Spanish-language newspapers.

Theo oversees all design projects for Feisty Brown. He was a partner in the design studio Theo & Sebastian prior to Feisty Brown. His 25+ years of experience gives him a unique perspective on the management and direction of design projects.

Theo holds bachelor’s degrees in Art and Art History from the University of California, Santa Cruz.

theo@feistybrown.com

 

KATIE DIDUCH

Designer

Katie Diduch is a designer with experience in both print and web design. She joined Feisty Brown from Theo & Sebastian, where she gained an expertise in branding and corporate identity.

Prior to that, Katie worked with  Zone 5, an award-winning communications agency in Albany, New York. Katie’s knowledge of web type and responsive web design helped the agency improve its workflow.

Katie began her career in newspapers, where she honed her skills in the use of typography and editorial layout. She studied design at Sage College of Albany and Pratt Institute.

CANTILEVER

DEVELOPMENT

Cantilever, Feisty Brown’s development partner, develops websites with care, and it shows. They create innovative and user-friendly projects for clients from the Fortune 50 (IBM, Amex) to academia (NYU, Northeastern Law), startups (Flatiron School), publishing (Esquire Magazine) and the nonprofit world (American Bible Society, International Monetary Fund). They obsess, ask the hard questions, and seek the truth.

Cantilever’s philosophy is “Digital Hospitality” — the belief that websites are spaces people inhabit, not billboards to be glanced at from a distance.

 

INTEGRAL COMMUNICATIONS

STRATEGIC CONSULTING

Founded by Ethan McCarty, Integral Communications Group works with Feisty Brown to engage, align, inspire and activate employees on behalf of our clients' organizations.

In an age of diminished institutional credibility, all organizations have a powerful, often-overlooked asset to directly influence customers, industries, and communities: employees. Contemporary companies can design communications initiatives that go beyond delivering messages to employees or generating awareness for its own sake. Organizations wishing to thrive employ a fresh communications perspective. And by so doing, connect employee actions to business outcomes and positive impact in the public sphere.

Integral's consultants bring a wide range of experience working with internationally recognized brands such as Bloomberg, IBM, MetLife, Levi's, Amex, Nokia, Bristol-Myers, McKinsey & Company, Mercer, Warner, Sharp Electronics Corporation, EY, Genpact, and more.

Feisty Brown partners with Integral to provide:

  • Comprehensive, combined qualitative and quantitative assessments of employee digital experience touchpoints, mapping out where and how to raise the bar to consumer-levels
  • Analysis of existing content strategies and development of new editorial systems that are strong, flexible, and improve communication
  • Evaluation of employee “influence” across social media platforms and development of authentic activation strategies

 

 

WHO WORKS HERE

CANTILEVER
DEVELOPMENT

Cantilever, Feisty Brown’s development partner, develops websites with care, and it shows. They create innovative and user-friendly projects for clients from the Fortune 50 (IBM, Amex) to academia (NYU, Northeastern Law), startups (Flatiron School), publishing (Esquire Magazine) and the nonprofit world (American Bible Society, International Monetary Fund). They obsess, ask the hard questions, and seek the truth.

Cantilever’s philosophy is “Digital Hospitality” — the belief that websites are spaces people inhabit, not billboards to be glanced at from a distance.

INTEGRAL COMMUNICATIONS

STRATEGIC CONSULTING

 

Founded by Ethan McCarty, Integral Communications Group works with Feisty Brown to engage, align, inspire and activate employees on behalf of our clients' organizations.

In an age of diminished institutional credibility, all organizations have a powerful, often-overlooked asset to directly influence customers, industries, and communities: employees. Contemporary companies can design communications initiatives that go beyond delivering messages to employees or generating awareness for its own sake. Organizations wishing to thrive employ a fresh communications perspective. And by so doing, connect employee actions to business outcomes and positive impact in the public sphere.

Integral's consultants bring a wide range of experience working with internationally recognized brands such as Bloomberg, IBM, MetLife, Levi's, Amex, Nokia, Bristol-Myers, McKinsey & Company, Mercer, Warner, Sharp Electronics Corporation, EY, Genpact, and more.

Feisty Brown partners with Integral to provide:

  • Comprehensive, combined qualitative and quantitative assessments of employee digital experience touchpoints, mapping out where and how to raise the bar to consumer-levels
  • Analysis of existing content strategies and development of new editorial systems that are strong, flexible, and improve communication
  • Evaluation of employee “influence” across social media platforms and development of authentic activation strategies

 

 

WHO WORKS HERE

THEO FELS

Creative Director

JULIE FELS

Content Director

JULIE FELS

Content Director

 

I love looking at the progression of concepts we've developed for our clients. They tell the hidden story about how Theo and I work, coming at our clients' work from different angles, expanding ideas, until we find just the right solution that rings true."

 

Julie Fels is Feisty Brown’s content director and lead writer. Julie manages the business side of the studio, creating project proposals and plans, bringing in talent for each project, setting schedules, and, most importantly, making sure that the lines of communication stay open and that the project stays on time, within budget, and maintains the high quality our clients expect.

Julie was the studio and project manager for Theo & Sebastian for over five years and has managed projects for the Irish Independent News Group, the Voice of America, American Express, Johnson & Johnson, and the International Monetary Fund.

Her interest in communications and graphic design developed early in her career as the director the Kinderhook Memorial Library. There she led the library through a communications overhaul, redesigning and developing the library’s website and monthly print publication, and implementing a digital newsletter and social media presence. As director, Julie was also responsible for the library’s budgeting and expenditures, facility management, policy development, and employee management.

Julie has an MLS from SUNY Albany and a BA in literature from Bard College.

julie@feistybrown.com

 

THEO FELS

Creative Director

 

I’ve always believed that a successful design delivers the power to remember content long after you’ve moved on to the next thing."

 

Theo was born in Los Angeles to a family caught up in the LA art scene of the 70s and 80s. Influenced by that era's vibrant combination of fine arts and graphic design, Theo’s approach to design is inspired and conscious, superseding the mechanical. He now designs media and websites for prominent news, corporate, and media/entertainment clients.

His most current work includes ongoing corporate communications for American Express, the International Monetary Fund, and Johnson & Johnson, as well as news design for Singapore Today.

A seasoned news designer, Theo directed the print and online redesigns of The Hollywood Reporter and the online redesign of the Independent newspapers in Belfast, Ireland, and England, washingtonpost/local.com, and flypmedia.com. He also redesigned chron‌.com, the website of the Houston Chronicle, as well as Rumbo and La Voz, both high-end Spanish-language newspapers.

Theo oversees all design projects for Feisty Brown. He was a partner in the design studio Theo & Sebastian prior to Feisty Brown. His 25+ years of experience gives him a unique perspective on the management and direction of design projects.

Theo holds bachelor’s degrees in Art and Art History from the University of California, Santa Cruz.

theo@feistybrown.com

 

KATIE DIDUCH

Designer

Katie Diduch is a designer with experience in both print and web design. She joined Feisty Brown from Theo & Sebastian, where she gained an expertise in branding and corporate identity.

Prior to that, Katie worked with  Zone 5, an award-winning communications agency in Albany, New York. Katie’s knowledge of web type and responsive web design helped the agency improve its workflow.

Katie began her career in newspapers, where she honed her skills in the use of typography and editorial layout. She studied design at Sage College of Albany and Pratt Institute.

CANTILEVER
DEVELOPMENT

Cantilever, Feisty Brown’s development partner, develops websites with care, and it shows. They create innovative and user-friendly projects for clients from the Fortune 50 (IBM, Amex) to academia (NYU, Northeastern Law), startups (Flatiron School), publishing (Esquire Magazine) and the nonprofit world (American Bible Society, International Monetary Fund). They obsess, ask the hard questions, and seek the truth.

Cantilever’s philosophy is “Digital Hospitality” — the belief that websites are spaces people inhabit, not billboards to be glanced at from a distance.

INTEGRAL COMMUNICATIONS

STRATEGIC CONSULTING

 

Founded by Ethan McCarty, Integral Communications Group works with Feisty Brown to engage, align, inspire and activate employees on behalf of our clients' organizations.

In an age of diminished institutional credibility, all organizations have a powerful, often-overlooked asset to directly influence customers, industries, and communities: employees. Contemporary companies can design communications initiatives that go beyond delivering messages to employees or generating awareness for its own sake. Organizations wishing to thrive employ a fresh communications perspective. And by so doing, connect employee actions to business outcomes and positive impact in the public sphere.

Integral's consultants bring a wide range of experience working with internationally recognized brands such as Bloomberg, IBM, MetLife, Levi's, Amex, Nokia, Bristol-Myers, McKinsey & Company, Mercer, Warner, Sharp Electronics Corporation, EY, Genpact, and more.

Feisty Brown partners with Integral to provide:

  • Comprehensive, combined qualitative and quantitative assessments of employee digital experience touchpoints, mapping out where and how to raise the bar to consumer-levels
  • Analysis of existing content strategies and development of new editorial systems that are strong, flexible, and improve communication
  • Evaluation of employee “influence” across social media platforms and development of authentic activation strategies